Matthew T. Haupt | Pondered.

Troy, MI / / / / matthewhaupt.com

Education:

Michigan State University / / College of Communication Arts & Sciences
Bachelor of Advertising — Graduation: July 2007

AdCraft of Detroit / / ADvance Educational Series
Certificate of Completion – July 2008

Michigan State University / / Online Graduate Studies
New Media Drivers License — Completion: August 2009

Baker College
Associates of Web Development — Completion: December 2012 (tentative)

Work Experience:

FOX Cable Sports Network / / Sales Planner
March 2011 – present

Creation and management of national cable media buys across five sports networks

Detroit Regional Chamber / / Interactive Marketing Coordinator
March 2010 – March 2011

Develop and implement all interactive marketing strategies and tactics that support Chamber programming and initiatives
Analyze, optimize and report on all interactive marketing elements and compare to current campaign goals
Responsible for all e-communication strategy and content including a weekly newsletter to over 6,000 Chamber members
Create and maintain a 52 week editorial calendar for all Chamber online publications including social networking properties
Actively identify and test new trends and best practices to generate revenue through program registration and membership

Doner Advertising / / Assistant Media Planner
June 2008 – February 2010

Digital and emerging media planning for a broad range of clients including: ADT, DuPont Garden Products, Arby’s, Bob’s Stores, Buffets, Coleman, Owens Corning, GOJO/Purrell, Old Castle, Timken and Invista/Lycra
Consumer and competitive analysis and research
Advanced knowledge of performance-based online media campaigns (CPL and CPA)
Experience in social word-of-mouth campaigns, including brand advocacy programs
Frequent client interactions concerning campaign performance and exploring new opportunities

WILX-TV (NBC) // New Media Account Manager
September 2007 – June 2008

Responsible for generating new media revenue which encompasses media on the company website, cell phone, and desktop application
Responsible for website traffic growth and development
Record of 930,000 page views in Feb. ‘08
Experience in media traffic management and coordination

The State News // Account Executive
March 2006 – July 2007

Sold over $100,000 of newspaper and interactive space
Assisted in promotion of the launch of a new entertainment website (lansinglowdown.com)
Exceeded monthly sales goals from July 2006 –July 2007

Tools / Languages / Specialties